Be aware of deceptive marketing tactics.
Like any industry, merchant payment processing is littered with distracting and deceptive marketing messages that can trap unsuspecting retail business owners.
The most common trick is to quote a low rate (like 1.25%). rest assured that their hidden fees are going to eat you up. Another bait and switch tool is to quote the lowest possible rate available and make it sound like it would be your average rate. The truth is that there is a big difference in a small debit card transaction and a business card with rewards. That ultra low rate you were quoted will be the exception, and not the rule.
